Impact
TRUCK ART CHILDFINDER
To locate missing children in Pakistan, we collaborated with Impact BBDO, BBDO Pakistan and conceptual artist Samar Minallah Khan to use a medium that would go even into the most remote locations: trucks. Instead of the usual celebrity portraits found on the backs of a highly local form of art called “Truck Art,” portraits of missing children were painted with a helpline number. The trucks have traveled more than 50,000 km through all parts of the country, generated more than 5000 calls, and have provided leads that have recovered eight children as of now.
MOLTY FOAM - SAFE DELIVERY SAFE MOTHER
Pakistan loses 14,000 women during childbirth every year, which is one death every 37 minutes. Most deaths can be prevented if women are given timely access to pregnancy advice and support, trained birth attendants, life-saving treatments, and well-equipped health clinics and hospitals.
On International Women's Day, we collaborated with Master MoltyFoam, one of Pakistan’s leading mattress companies, and Safe Delivery Safe Mother (SDSM) to help build awareness and extend support to the many initiatives run by the organisation. Under this campaign, 100 plus midwives have been adequately trained.
DETTOL - SOCIAL DISTANCE PRAYER MAT
The open-source mat design - free for anyone anywhere to download, has already been downloaded in 7 countries.The film was viewed more than 4 million times, and along with media impressions that went beyond 11 million and social engagements in excess of 13,000, led to a rise in brand love of 12 points.In post-campaign research, the consumer''''s association of protection with Dettol had reached a whopping 98%.The Social Distancing Prayer Mat resulted in tremendous positive PR for Dettol and played an active role in raising awareness for social distancing during the pandemic, helping save lives.
DELIVETREE - PLAY YOUR PART | SAVE PAKISTAN
DeliveTree hosted a tree plantation drive in collaboration with Pepsi Pakistan, Alhamd, the Commissioner’s Office, Lahore Ring Road Authority (LRRA), Punjab Forestry and Parks & Horticulture Authority (PHA), as part of ‘Clean and Green Pakistan’, in conjunction with the city-wide campaign of Afforestation Lahore.