Impact
TRUCK ART CHILDFINDER
To address the critical issue of missing children in Pakistan, we joined forces with Impact BBDO, BBDO Pakistan, and renowned conceptual artist Samar Minallah Khan. Together, we transformed an iconic medium—Truck Art—commonly adorned with celebrity portraits, into a powerful tool for awareness. Instead of the usual imagery, we painted portraits of missing children on the backs of trucks, accompanied by a helpline number. This initiative has covered over 50,000 km across the country, generating more than 5,000 calls and providing leads that have successfully recovered eight children to date. Our innovative approach has garnered recognition, winning several awards for its impact and creativity in promoting social change.
MOLTY FOAM - SAFE DELIVERY SAFE MOTHER
Pakistan loses 14,000 women during childbirth every year, which is one death every 37 minutes. Most deaths can be prevented if women are given timely access to pregnancy advice and support, trained birth attendants, life-saving treatments, and well-equipped health clinics and hospitals.
On International Women's Day, we collaborated with Master MoltyFoam, one of Pakistan’s leading mattress companies, and Safe Delivery Safe Mother (SDSM) to help build awareness and extend support to the many initiatives run by the organisation. Under this campaign, 100 plus midwives have been adequately trained.
DETTOL - SOCIAL DISTANCE PRAYER MAT
The open-source mat design - free for anyone anywhere to download, has already been downloaded in 7 countries.The film was viewed more than 4 million times, and along with media impressions that went beyond 11 million and social engagements in excess of 13,000, led to a rise in brand love of 12 points.In post-campaign research, the consumer''''s association of protection with Dettol had reached a whopping 98%.The Social Distancing Prayer Mat resulted in tremendous positive PR for Dettol and played an active role in raising awareness for social distancing during the pandemic, helping save lives.
DELIVETREE - PLAY YOUR PART | SAVE PAKISTAN
DeliveTree hosted a tree plantation drive in collaboration with Pepsi Pakistan, Alhamd, the Commissioner’s Office, Lahore Ring Road Authority (LRRA), Punjab Forestry and Parks & Horticulture Authority (PHA), as part of ‘Clean and Green Pakistan’, in conjunction with the city-wide campaign of Afforestation Lahore.