Press
Maybelline’s ‘#MakeItHappen’
Maybelline’s digital-focused campaign encourages young Pakistani women to be bold, confident and go-getters.
The centrepiece of the campaign was a Maker Women Anthem, featuring five Pakistani women who have made a mark for themselves in their respective fields. They were Ayesha Omar , Sarah Tareen , Alina Ehtesham , Naveen Shakil and Zoe Viccaji.
Winds Of Change: How Ads Are Changing How Women Are Portrayed In Pakistan
The ad was set in Gilgit-Baltistan, and really highlights how difficult maternal healthcare access can be in rural communities with tricky terrain.
The agency received five Lions at Cannes 2019 for ‘The Bridal Uniform’ and ‘Truck Art Childfinder’
Filmmaker Sarah Tareen, who produced a short video to promote the project, adds: “It is an honour to represent Pakistan at such a prestigious platform, and to be bestowed with the recognition. We hope that through this effective campaign more children will be reunited with their families.“
Project Inside Out highlights slum children’s struggles
Speaking about the Project, Sarah explained that the Inside Out portraits of kids celebrate the young fighters and their resilience. The massive portraits on the boundary wall, overlooking the gated suburbs against the sun set, send out a strong message that heroes can emerge from anywhere — even the slums of Charar Pind.
U.K.’s Mara Pictures Acquires Pakistani Neo-Noir ‘Tamanna’
“Pakistan’s film industry and the art of storytelling has dwindled in the half century since partition from India [in 1947],” said Tareen. “Tamanna is one of a handful of films released in the last few years, in a period hailed as ‘revival.’ We are excited to bring Tamanna to a global audience.”